City Sounds is a conceptual multi-day music festival campaign celebrating local artists and Chicago’s creative community. The visual system takes inspiration from sound waves, movement, the city skyline, and changing times of day, using bold condensed typography and a vibrant orange, forest green, and lavender palette. The campaign was designed as a scalable event identity across a three-poster series, outdoor advertising, festival signage, passes, tickets, merchandise, and digital content—creating a recognizable experience from initial promotion through the festival itself.