All Projects

Nova Studio

Increasing quality leads through a more contextual conversion experience

Web design

CLIENT

Nova Studio

YEAR

SERVICES

Web design

INDUSTRY

Creative studio

Overview

Nova Studio is an independent creative practice working across branding, digital design, and visual direction. The website was designed to give its work more space, create a stronger editorial presence, and make exploring projects feel simple and fluid.

Nova Studio is an independent creative practice working across branding, digital design, and visual direction. The website was designed to give its work more space, create a stronger editorial presence, and make exploring projects feel simple and fluid.

The challenge

The studio needed a portfolio that could present very different types of work without feeling inconsistent or overly structured. The experience had to remain minimal while still giving every project its own visual character.

The studio needed a portfolio that could present very different types of work without feeling inconsistent or overly structured. The experience had to remain minimal while still giving every project its own visual character.

Approach

A flexible editorial system was built around large imagery, restrained typography, generous spacing, and subtle interaction. The structure stays intentionally quiet, allowing each project to become the focus while keeping the overall experience distinctly Nova.

A flexible editorial system was built around large imagery, restrained typography, generous spacing, and subtle interaction. The structure stays intentionally quiet, allowing each project to become the focus while keeping the overall experience distinctly Nova.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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