All Projects

Kalm Interiors

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Kalm Interiors

YEAR

SERVICES

Web design

INDUSTRY

Interior design

Overview

Kalm Interiors is a Copenhagen-based interior studio creating quiet, considered spaces shaped by natural materials, soft light, and timeless details. The website was designed to reflect that same sense of calm while giving the studio’s residential and commercial work room to breathe.

Kalm Interiors is a Copenhagen-based interior studio creating quiet, considered spaces shaped by natural materials, soft light, and timeless details. The website was designed to reflect that same sense of calm while giving the studio’s residential and commercial work room to breathe.

The problem

The studio needed a digital presence that felt as refined as its physical spaces without competing with the photography. The experience had to remain minimal, easy to navigate, and flexible enough to present projects of different scales and styles.

The studio needed a digital presence that felt as refined as its physical spaces without competing with the photography. The experience had to remain minimal, easy to navigate, and flexible enough to present projects of different scales and styles.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

The direction uses generous whitespace, understated typography, warm neutral tones, and large architectural imagery. A simple editorial structure keeps the interface intentionally quiet, allowing materials, light, and spatial details to become the focus.

The direction uses generous whitespace, understated typography, warm neutral tones, and large architectural imagery. A simple editorial structure keeps the interface intentionally quiet, allowing materials, light, and spatial details to become the focus.

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