All Projects

Velora

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Velora

YEAR

SERVICES

Web design

INDUSTRY

Fashion & lifestyle

Overview

Velora is a contemporary accessories brand focused on refined everyday pieces, tactile materials, and understated design. The ecommerce experience was created to give the collection a stronger visual identity while making discovery and shopping feel simple and considered.

Velora is a contemporary accessories brand focused on refined everyday pieces, tactile materials, and understated design. The ecommerce experience was created to give the collection a stronger visual identity while making discovery and shopping feel simple and considered.

The problem

The brand needed a digital store that felt premium without becoming overly decorative or difficult to navigate. Product photography, editorial campaigns, collections, and product details all needed to work together within one consistent experience.

The brand needed a digital store that felt premium without becoming overly decorative or difficult to navigate. Product photography, editorial campaigns, collections, and product details all needed to work together within one consistent experience.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

The direction combines spacious layouts, large campaign imagery, restrained typography, and a warm neutral palette. Product pages stay intentionally simple while editorial sections add character and give each collection space to develop its own mood.

The direction combines spacious layouts, large campaign imagery, restrained typography, and a warm neutral palette. Product pages stay intentionally simple while editorial sections add character and give each collection space to develop its own mood.

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