All Projects

Vaire

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Vaire

YEAR

SERVICES

Branding

INDUSTRY

Fragrance

Overview

Vaire is an independent fragrance house creating small-batch scents built around woods, minerals, herbs, and smoke. The identity gives each fragrance a distinct character while keeping the collection visually restrained and cohesive.

Vaire is an independent fragrance house creating small-batch scents built around woods, minerals, herbs, and smoke. The identity gives each fragrance a distinct character while keeping the collection visually restrained and cohesive.

The problem

The brand needed to feel premium without falling into familiar perfume clichés such as excessive gold, ornate packaging, or overly romantic imagery. It also needed a system flexible enough to support future scents and seasonal releases.

The brand needed to feel premium without falling into familiar perfume clichés such as excessive gold, ornate packaging, or overly romantic imagery. It also needed a system flexible enough to support future scents and seasonal releases.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

The visual language combines chalky ivory, deep brown, smoked glass, and muted mineral tones. Minimal typography, tactile paper, and atmospheric photography create a quiet identity where material, scent notes, and packaging become the focus.

The visual language combines chalky ivory, deep brown, smoked glass, and muted mineral tones. Minimal typography, tactile paper, and atmospheric photography create a quiet identity where material, scent notes, and packaging become the focus.

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Meral