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Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Noma House

YEAR

SERVICES

Web design

INDUSTRY

Interior & furniture

Overview

Noma House is a design studio creating warm, contemporary interiors and furniture pieces shaped by natural materials, proportion, and everyday comfort. The website was designed to present both spaces and objects within one calm, cohesive visual system.

Noma House is a design studio creating warm, contemporary interiors and furniture pieces shaped by natural materials, proportion, and everyday comfort. The website was designed to present both spaces and objects within one calm, cohesive visual system.

The problem

The studio needed to showcase interior projects and furniture collections without making the experience feel fragmented. The site had to give photography enough space while keeping project details, product information, and navigation clear and easy to explore.

The studio needed to showcase interior projects and furniture collections without making the experience feel fragmented. The site had to give photography enough space while keeping project details, product information, and navigation clear and easy to explore.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

The direction combines large editorial imagery, soft neutral tones, restrained typography, and a modular layout that adapts across interiors and product stories. Each page stays visually quiet so materials, texture, and form remain the main focus.

The direction combines large editorial imagery, soft neutral tones, restrained typography, and a modular layout that adapts across interiors and product stories. Each page stays visually quiet so materials, texture, and form remain the main focus.

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