All Projects

Tavren

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Tavren

YEAR

SERVICES

Brand strategy

INDUSTRY

Ceramics

Overview

Tavren is a contemporary ceramics studio producing hand-finished tableware and sculptural objects in small seasonal collections. The identity balances material craft with a refined, gallery-like presentation.

Tavren is a contemporary ceramics studio producing hand-finished tableware and sculptural objects in small seasonal collections. The identity balances material craft with a refined, gallery-like presentation.

The problem

The studio needed to feel elevated without losing the irregular character of handmade work. The system also had to support changing glazes, forms, and collections without making the brand feel visually inconsistent.

The studio needed to feel elevated without losing the irregular character of handmade work. The system also had to support changing glazes, forms, and collections without making the brand feel visually inconsistent.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

Warm clay, chalk, charcoal, and muted rust define the palette. Close-up texture photography, restrained typography, and simple editorial layouts keep attention on glaze, surface, and form across both digital and physical touchpoints.

Warm clay, chalk, charcoal, and muted rust define the palette. Close-up texture photography, restrained typography, and simple editorial layouts keep attention on glaze, surface, and form across both digital and physical touchpoints.

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