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Roven

Increasing quality leads through a more contextual conversion experience

Web design

CLIENT

Roven

YEAR

SERVICES

Web design

INDUSTRY

Architectural hardware

Overview

Roven creates precision hardware for contemporary interiors, including handles, hooks, switches, and small architectural fittings. The identity treats each functional object as a considered part of the wider space.

Roven creates precision hardware for contemporary interiors, including handles, hooks, switches, and small architectural fittings. The identity treats each functional object as a considered part of the wider space.

The challenge

Architectural hardware is often presented through technical catalogues with little emotional character. Roven needed to communicate precision and durability while still appealing to architects and interior designers through a more refined visual language.

Architectural hardware is often presented through technical catalogues with little emotional character. Roven needed to communicate precision and durability while still appealing to architects and interior designers through a more refined visual language.

Approach

Brushed brass, dark bronze, warm aluminium, and chalky plaster define the material palette. Macro photography, restrained typography, and precise editorial layouts highlight proportion, finish, and tactile detail across the entire collection.

Brushed brass, dark bronze, warm aluminium, and chalky plaster define the material palette. Macro photography, restrained typography, and precise editorial layouts highlight proportion, finish, and tactile detail across the entire collection.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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