All Projects

Roven

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Roven

YEAR

SERVICES

Web design

INDUSTRY

Architectural hardware

Overview

Roven creates precision hardware for contemporary interiors, including handles, hooks, switches, and small architectural fittings. The identity treats each functional object as a considered part of the wider space.

Roven creates precision hardware for contemporary interiors, including handles, hooks, switches, and small architectural fittings. The identity treats each functional object as a considered part of the wider space.

The problem

Architectural hardware is often presented through technical catalogues with little emotional character. Roven needed to communicate precision and durability while still appealing to architects and interior designers through a more refined visual language.

Architectural hardware is often presented through technical catalogues with little emotional character. Roven needed to communicate precision and durability while still appealing to architects and interior designers through a more refined visual language.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

Brushed brass, dark bronze, warm aluminium, and chalky plaster define the material palette. Macro photography, restrained typography, and precise editorial layouts highlight proportion, finish, and tactile detail across the entire collection.

Brushed brass, dark bronze, warm aluminium, and chalky plaster define the material palette. Macro photography, restrained typography, and precise editorial layouts highlight proportion, finish, and tactile detail across the entire collection.

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