All Projects

Ostra

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Ostra

YEAR

SERVICES

Branding

INDUSTRY

Textiles

Overview

Ostra is a textile studio creating woven rugs, throws, and interior fabrics from natural wool and linen. The identity gives the collection a contemporary character while keeping material and craftsmanship at the centre.

Ostra is a textile studio creating woven rugs, throws, and interior fabrics from natural wool and linen. The identity gives the collection a contemporary character while keeping material and craftsmanship at the centre.

The problem

The brand needed to feel premium without becoming overly rustic or decorative. A flexible system was also required to present changing patterns, fibres, and seasonal collections across both digital and physical applications.

The brand needed to feel premium without becoming overly rustic or decorative. A flexible system was also required to present changing patterns, fibres, and seasonal collections across both digital and physical applications.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

Warm oatmeal, charcoal, raw linen, and muted clay define the palette. Close-up textile photography, restrained typography, and generous editorial layouts highlight weave, texture, and scale while maintaining a calm visual rhythm.

Warm oatmeal, charcoal, raw linen, and muted clay define the palette. Close-up textile photography, restrained typography, and generous editorial layouts highlight weave, texture, and scale while maintaining a calm visual rhythm.

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