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Orbital

Increasing quality leads through a more contextual conversion experience

Product design

CLIENT

Orbital Mobility

YEAR

SERVICES

Product design

INDUSTRY

Mobility & technology

Overview

Orbital is a digital mobility platform that brings route planning, charging, and vehicle insights into one connected experience. The product was designed to make everyday electric travel feel simpler, clearer, and more intuitive.

Orbital is a digital mobility platform that brings route planning, charging, and vehicle insights into one connected experience. The product was designed to make everyday electric travel feel simpler, clearer, and more intuitive.

The challenge

Drivers were moving between multiple tools to plan journeys, find charging stations, and understand vehicle range. Orbital needed to combine these workflows without creating an interface that felt technical, crowded, or difficult to use while on the move.

Drivers were moving between multiple tools to plan journeys, find charging stations, and understand vehicle range. Orbital needed to combine these workflows without creating an interface that felt technical, crowded, or difficult to use while on the move.

Approach

The experience was built around a clear map-first structure, focused information hierarchy, and simple interaction patterns. Dark surfaces, restrained accents, and modular interface components create a system that works consistently across desktop, tablet, mobile, and in-car displays.

The experience was built around a clear map-first structure, focused information hierarchy, and simple interaction patterns. Dark surfaces, restrained accents, and modular interface components create a system that works consistently across desktop, tablet, mobile, and in-car displays.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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