All Projects

Orbital

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Orbital Mobility

YEAR

SERVICES

Product design

INDUSTRY

Mobility & technology

Overview

Orbital is a digital mobility platform that brings route planning, charging, and vehicle insights into one connected experience. The product was designed to make everyday electric travel feel simpler, clearer, and more intuitive.

Orbital is a digital mobility platform that brings route planning, charging, and vehicle insights into one connected experience. The product was designed to make everyday electric travel feel simpler, clearer, and more intuitive.

The problem

Drivers were moving between multiple tools to plan journeys, find charging stations, and understand vehicle range. Orbital needed to combine these workflows without creating an interface that felt technical, crowded, or difficult to use while on the move.

Drivers were moving between multiple tools to plan journeys, find charging stations, and understand vehicle range. Orbital needed to combine these workflows without creating an interface that felt technical, crowded, or difficult to use while on the move.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

The experience was built around a clear map-first structure, focused information hierarchy, and simple interaction patterns. Dark surfaces, restrained accents, and modular interface components create a system that works consistently across desktop, tablet, mobile, and in-car displays.

The experience was built around a clear map-first structure, focused information hierarchy, and simple interaction patterns. Dark surfaces, restrained accents, and modular interface components create a system that works consistently across desktop, tablet, mobile, and in-car displays.

Next
Velora