All Projects

Morrow

Increasing quality leads through a more contextual conversion experience

Web design

CLIENT

Morrow

YEAR

SERVICES

Web design

INDUSTRY

Architecture

Overview

Morrow is an architecture studio creating residential and cultural spaces shaped by proportion, material, and natural light. The website was designed as a quiet digital archive where projects can be explored through large imagery, drawings, and concise project information.

Morrow is an architecture studio creating residential and cultural spaces shaped by proportion, material, and natural light. The website was designed as a quiet digital archive where projects can be explored through large imagery, drawings, and concise project information.

The challenge

The studio needed a portfolio that could present architecture at different scales without turning the experience into a dense catalogue. Photography, plans, and project details all had to feel connected while keeping navigation simple and visually restrained.

The studio needed a portfolio that could present architecture at different scales without turning the experience into a dense catalogue. Photography, plans, and project details all had to feel connected while keeping navigation simple and visually restrained.

Approach

The interface uses a precise grid, generous whitespace, muted typography, and full-width architectural photography. Project pages move between exterior views, interior details, plans, and material studies to create a calm editorial rhythm around the work.

The interface uses a precise grid, generous whitespace, muted typography, and full-width architectural photography. Project pages move between exterior views, interior details, plans, and material studies to create a calm editorial rhythm around the work.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

Previous
Serein
Next
Veya