All Projects

Monvéo

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Monvéo

YEAR

SERVICES

Branding

INDUSTRY

Hospitality

Overview

Monvéo is a boutique hospitality brand creating intimate stays shaped by local culture, considered interiors, and slower travel. The identity and digital experience were created to bring its spaces, stories, and guest experience together within one refined visual world.

Monvéo is a boutique hospitality brand creating intimate stays shaped by local culture, considered interiors, and slower travel. The identity and digital experience were created to bring its spaces, stories, and guest experience together within one refined visual world.

The problem

The brand needed to feel distinctive and elevated without relying on the familiar visual language of luxury hotels. It also had to remain flexible across multiple properties while giving each destination enough room to express its own atmosphere and character.

The brand needed to feel distinctive and elevated without relying on the familiar visual language of luxury hotels. It also had to remain flexible across multiple properties while giving each destination enough room to express its own atmosphere and character.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

The direction combines expressive serif typography, warm natural tones, cinematic photography, and tactile printed details. A flexible identity system connects the website, property materials, signage, and guest touchpoints while keeping the experience calm and consistent.

The direction combines expressive serif typography, warm natural tones, cinematic photography, and tactile printed details. A flexible identity system connects the website, property materials, signage, and guest touchpoints while keeping the experience calm and consistent.

Next
Vellum