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Meral

Increasing quality leads through a more contextual conversion experience

Branding

CLIENT

Meral

YEAR

SERVICES

Branding

INDUSTRY

Music

Overview

Meral is an independent record label working with emerging electronic and experimental artists. The identity brings releases, digital platforms, and physical editions together under one flexible visual system.

Meral is an independent record label working with emerging electronic and experimental artists. The identity brings releases, digital platforms, and physical editions together under one flexible visual system.

The challenge

Each artist needed enough freedom to maintain a distinct visual world without making the label feel fragmented. The system also had to work across vinyl sleeves, streaming artwork, campaigns, and a growing digital archive.

Each artist needed enough freedom to maintain a distinct visual world without making the label feel fragmented. The system also had to work across vinyl sleeves, streaming artwork, campaigns, and a growing digital archive.

Approach

Warm cream, deep burgundy, black, and brushed silver form the core palette. Restrained typography, grainy photography, oversized catalogue numbers, and tactile print finishes give each release its own presence while keeping the wider label recognisable.

Warm cream, deep burgundy, black, and brushed silver form the core palette. Restrained typography, grainy photography, oversized catalogue numbers, and tactile print finishes give each release its own presence while keeping the wider label recognisable.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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