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Meral

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Meral

YEAR

SERVICES

Branding

INDUSTRY

Music

Overview

Meral is an independent record label working with emerging electronic and experimental artists. The identity brings releases, digital platforms, and physical editions together under one flexible visual system.

Meral is an independent record label working with emerging electronic and experimental artists. The identity brings releases, digital platforms, and physical editions together under one flexible visual system.

The problem

Each artist needed enough freedom to maintain a distinct visual world without making the label feel fragmented. The system also had to work across vinyl sleeves, streaming artwork, campaigns, and a growing digital archive.

Each artist needed enough freedom to maintain a distinct visual world without making the label feel fragmented. The system also had to work across vinyl sleeves, streaming artwork, campaigns, and a growing digital archive.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

Warm cream, deep burgundy, black, and brushed silver form the core palette. Restrained typography, grainy photography, oversized catalogue numbers, and tactile print finishes give each release its own presence while keeping the wider label recognisable.

Warm cream, deep burgundy, black, and brushed silver form the core palette. Restrained typography, grainy photography, oversized catalogue numbers, and tactile print finishes give each release its own presence while keeping the wider label recognisable.

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