All Projects

Lumaire

Increasing quality leads through a more contextual conversion experience

Web design

CLIENT

Lumaire

YEAR

SERVICES

Web design

INDUSTRY

Creative technology

Overview

Lumaire is a creative technology studio building digital experiences that bring together design, motion, and emerging technology. The website was created to present its experimental work through a clear, refined system while keeping the overall experience visual and immersive.

Lumaire is a creative technology studio building digital experiences that bring together design, motion, and emerging technology. The website was created to present its experimental work through a clear, refined system while keeping the overall experience visual and immersive.

The challenge

Lumaire’s projects range from interactive websites to digital installations, making it difficult to present everything within one consistent portfolio. The site needed enough structure to feel cohesive without limiting the character and visual impact of each project.

Lumaire’s projects range from interactive websites to digital installations, making it difficult to present everything within one consistent portfolio. The site needed enough structure to feel cohesive without limiting the character and visual impact of each project.

Approach

The experience combines oversized imagery, dark surfaces, precise typography, and subtle motion to create a cinematic digital environment. A flexible project system allows different types of work to live together while keeping navigation simple and the studio’s visual identity consistent.

The experience combines oversized imagery, dark surfaces, precise typography, and subtle motion to create a cinematic digital environment. A flexible project system allows different types of work to live together while keeping navigation simple and the studio’s visual identity consistent.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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