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Halden

Increasing quality leads through a more contextual conversion experience

Branding

CLIENT

Halden

YEAR

SERVICES

Branding

INDUSTRY

Travel goods

Overview

Halden is a travel goods brand creating durable luggage and everyday carry pieces for modern movement. The identity combines practical utility with a quieter, more architectural approach to premium travel.

Halden is a travel goods brand creating durable luggage and everyday carry pieces for modern movement. The identity combines practical utility with a quieter, more architectural approach to premium travel.

The challenge

The brand needed to communicate durability without feeling overly technical or rugged. It also required a visual system that could work consistently across different materials, sizes, and product categories.

The brand needed to communicate durability without feeling overly technical or rugged. It also required a visual system that could work consistently across different materials, sizes, and product categories.

Approach

Graphite, warm sand, aluminium, and muted olive form the core palette. Structured typography, precise product photography, and understated travel imagery create a functional but refined identity across digital and physical applications.

Graphite, warm sand, aluminium, and muted olive form the core palette. Structured typography, precise product photography, and understated travel imagery create a functional but refined identity across digital and physical applications.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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