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Avenor

Increasing quality leads through a more contextual conversion experience

Branding

CLIENT

Avenor

YEAR

SERVICES

Branding

INDUSTRY

Eyewear

Overview

Avenor is an independent eyewear brand creating understated optical and sunglass frames in small seasonal collections. The identity positions each frame as a considered design object rather than a fashion accessory.

Avenor is an independent eyewear brand creating understated optical and sunglass frames in small seasonal collections. The identity positions each frame as a considered design object rather than a fashion accessory.

The challenge

The brand needed to communicate material quality and precise construction without relying on conventional luxury eyewear imagery. It also required a flexible system for different frame shapes, colours, and future collections.

The brand needed to communicate material quality and precise construction without relying on conventional luxury eyewear imagery. It also required a flexible system for different frame shapes, colours, and future collections.

Approach

Warm ivory, dark tortoiseshell, graphite, and brushed metal define the visual language. Macro product photography, restrained typography, and generous layouts highlight frame details and materials while keeping the overall identity quiet and refined.

Warm ivory, dark tortoiseshell, graphite, and brushed metal define the visual language. Macro product photography, restrained typography, and generous layouts highlight frame details and materials while keeping the overall identity quiet and refined.

Key Decision

How much information should we ask for?

Expanded

More vehicle and contact preferences

Benefit: Richer lead information
Risk: Higher submission friction

Balanced

Core information needed to establish intent and contact

Benefit: Useful context with reduced effort
Risk: Less detail for dealer follow-up

Simplified

Minimum information necessary to begin the conversation

Benefit: Lowest barrier to submission
Risk: Less qualification upfront

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