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Avenor

Turning vehicle interest into higher-quality leads.

Research · UX strategy · Interaction design Prototyping · Experimentation

CLIENT

Avenor

YEAR

SERVICES

Branding

INDUSTRY

Eyewear

Overview

Avenor is an independent eyewear brand creating understated optical and sunglass frames in small seasonal collections. The identity positions each frame as a considered design object rather than a fashion accessory.

Avenor is an independent eyewear brand creating understated optical and sunglass frames in small seasonal collections. The identity positions each frame as a considered design object rather than a fashion accessory.

The problem

The brand needed to communicate material quality and precise construction without relying on conventional luxury eyewear imagery. It also required a flexible system for different frame shapes, colours, and future collections.

The brand needed to communicate material quality and precise construction without relying on conventional luxury eyewear imagery. It also required a flexible system for different frame shapes, colours, and future collections.

Design response

Treat the experience as a set of testable hypotheses.

Rather than redesigning the form once and assuming the problem was solved, I explored variations across form length, information sequence, and interaction model.

The goal was to understand which changes actually improved conversion rather than relying on design preference alone.

Key Decisions

Reduce effort without removing useful context

I tested different amounts and sequences of information to find where additional dealership context stopped justifying the effort required from the customer.

Test visibility as well as content

Modal and slide-in patterns created different tradeoffs between prominence and continuity. Both became hypotheses to evaluate rather than subjective design choices.

Impact

Warm ivory, dark tortoiseshell, graphite, and brushed metal define the visual language. Macro product photography, restrained typography, and generous layouts highlight frame details and materials while keeping the overall identity quiet and refined.

Warm ivory, dark tortoiseshell, graphite, and brushed metal define the visual language. Macro product photography, restrained typography, and generous layouts highlight frame details and materials while keeping the overall identity quiet and refined.

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