Designed during Credera’s rebrand, this eBook translates a complex marketing analytics offering into a clear, engaging visual narrative. Working within the newly established brand system, I developed the publication’s editorial direction and page layouts, balancing technical content, data-driven storytelling, photography, and bold graphic elements to create a cohesive and approachable reading experience.

The design establishes a flexible visual system across long-form content, including data callouts, use cases, process frameworks, chapter navigation, and supporting imagery. Strong typographic hierarchy and intentional pacing help break down dense information while maintaining consistency with Credera’s refreshed visual identity.